Choose a
fashion/lifestyle/brand related product or service for a particular market level and promote it in the style of your choice,
paying attention to promotional styles
and techniques, which you feel, are forward thinking, innovative and
appropriate. You may want to consider the development of a totally new concept
for your product/promotional remit. In the initial stages, explore ideas
thoroughly and think outside the box.
The product you choose
should be discussed and agreed with your project tutor. You will need to concentrate on following areas:
- Research
information, which clearly illustrates project development (ideas,
concepts, promotional ideas, etc) and market relevance.
- Customer/lifestyle/brand
profile – Take note of the current and future situation/s
- Concept/product
development (how will you visualise?)
- Promotional
design development, which includes exploration of the appropriate use of
media – consider customer engagement and digital promotion
- Production
of promotional items and presentation of final integrated campaign to
include evidence of the use of the 6Ps in an edited report format.
- Final
visuals and tangible items (Press pack, product, postcards, etc…)
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